中秋國慶假日安徽文化旅游市場消費升溫明顯

十月一十月一國家節港灣，我市夏天以晴到多云居多，當中現身陰雨夏天。19年十月一、十月一兩節合成，是在新冠支原體肺炎災情預防達成災害全球戰略技術成果后的首位個春節長假假，顧客對十月一十月一國家節港灣傳統藝術教育休閑景區酒店行業期盼極高。我市各景點新一輪開展“預約、限量版、錯峰”符合要求，繼續加強應急制造、災情預防、綜和辦案、傳統藝術休閑景區酒店行業等業務力道，傳統藝術教育休閑景區酒店行業國家節港灣銷售市場社會秩序井然，無災害休閑景區酒店行業應急責任事故形成，無災害休閑景區酒店行業投訴信，十月一、十月一五一積極性濃烈，群眾出游意愿過旺，風土人情游、鄉村親子旅游游、夜里游、自駕車親子活動游等成出游必選。據核算，安徽省1-8日總共使用接待廳導游5003.79萬元，按可比內徑相比治愈功能78.07%；確保休閑景區酒店行業薪資313.405億，按可比內徑相比治愈功能72.41%。

　　一是假日文化旅游市場安全有序。假日(ri)(ri)期間，我省(sheng)落實(shi)假日(ri)(ri)旅(lv)游(you)(you)工作協調(diao)聯動機制，宣傳、發(fa)改(gai)、公安、交(jiao)通(tong)、衛健、應(ying)急、市場監管、氣象等(deng)部門齊抓共管，開展了(le)3輪假日(ri)(ri)旅(lv)游(you)(you)安全(quan)(quan)(quan)督(du)查(cha)檢查(cha)，頻次高、力度(du)大、不間斷，做(zuo)到(dao)地區(qu)(qu)全(quan)(quan)(quan)覆(fu)蓋(gai)、假期全(quan)(quan)(quan)覆(fu)蓋(gai)、業態類型全(quan)(quan)(quan)覆(fu)蓋(gai)，全(quan)(quan)(quan)省(sheng)累計出動文化(hua)旅(lv)游(you)(you)執法人員20973人次，檢查(cha)經營(ying)單位(wei)9418家(jia)，確保安全(quan)(quan)(quan)責(ze)任和(he)疫(yi)情防(fang)控(kong)措施落實(shi)到(dao)位(wei)。各(ge)地及時發(fa)布出游(you)(you)溫馨(xin)提(ti)示，提(ti)醒(xing)(xing)游(you)(you)客(ke)共同(tong)(tong)做(zuo)好防(fang)疫(yi)，出行(xing)前(qian)提(ti)前(qian)測(ce)量(liang)體溫，申領安康碼；出行(xing)時，人員密(mi)集處以(yi)及公共場所室內注意戴好口罩(zhao)，減少聚(ju)集。提(ti)前(qian)發(fa)布景區(qu)(qu)溫馨(xin)提(ti)示等(deng)，提(ti)醒(xing)(xing)游(you)(you)客(ke)共同(tong)(tong)遵守秩(zhi)序，提(ti)前(qian)預約門票。教(jiao)育引導游(you)(you)客(ke)注意自(zi)身(shen)安全(quan)(quan)(quan)防(fang)范(fan)，審慎(shen)參與高風險(xian)項目(mu)，不擅(shan)自(zi)進入(ru)“游(you)(you)客(ke)止(zhi)步”等(deng)區(qu)(qu)域，共同(tong)(tong)營(ying)造安全(quan)(quan)(quan)、文明、有序的文旅(lv)市場環境。

　　二是假日文化旅游消費升溫明顯。中秋國慶(qing)長假，我省各地以擴大內需、促進(jin)消費為(wei)著(zhu)力點，主動(dong)適應(ying)旅游(you)趨勢變(bian)化(hua)，有效滿(man)足游(you)客差異化(hua)、多樣化(hua)的(de)體(ti)驗需求(qiu)。

　　國慶假日市場預熱充分。節前，省文(wen)(wen)(wen)化和旅(lv)(lv)(lv)(lv)游(you)(you)(you)廳面向長三角地(di)(di)區(qu)開展了“美(mei)好(hao)安徽迎(ying)客(ke)(ke)長三角”系列活(huo)動(dong)，在上海、杭州、南(nan)京順利舉行城市(shi)推介會，發布了安徽旅(lv)(lv)(lv)(lv)游(you)(you)(you)惠民手冊(ce)，集中推出自駕、美(mei)食、康(kang)養、研學、紅色旅(lv)(lv)(lv)(lv)游(you)(you)(you)等八大類(lei)近百條安徽文(wen)(wen)(wen)旅(lv)(lv)(lv)(lv)精品(pin)線(xian)路，聯動(dong)200家(jia)省內(nei)及長三角地(di)(di)區(qu)媒體(ti)進(jin)行線(xian)上宣傳，為各地(di)(di)游(you)(you)(you)客(ke)(ke)秋游(you)(you)(you)江淮(huai)提供詳(xiang)盡的導(dao)覽圖。根據游(you)(you)(you)客(ke)(ke)調查，假日(ri)期(qi)間外(wai)省游(you)(you)(you)客(ke)(ke)市(shi)場逐(zhu)漸恢復，滬蘇浙來皖(wan)游(you)(you)(you)客(ke)(ke)占比超50%。同時，各地(di)(di)結(jie)合(he)全省第七屆(jie)“文(wen)(wen)(wen)旅(lv)(lv)(lv)(lv)融(rong)合(he)惠享生活(huo)”文(wen)(wen)(wen)化惠民消(xiao)費(fei)季，在節前紛紛發布假日(ri)文(wen)(wen)(wen)旅(lv)(lv)(lv)(lv)惠民活(huo)動(dong)預(yu)告，淮(huai)北、合(he)肥、蕪(wu)湖、池州、黃山等地(di)(di)在節前發放文(wen)(wen)(wen)旅(lv)(lv)(lv)(lv)消(xiao)費(fei)券，累計超過(guo)2500萬元，進(jin)一(yi)步增(zeng)強(qiang)游(you)(you)(you)客(ke)(ke)消(xiao)費(fei)信心，刺激(ji)假日(ri)文(wen)(wen)(wen)旅(lv)(lv)(lv)(lv)消(xiao)費(fei)。

　　文旅消費體驗日趨多樣。鄉村(cun)(cun)旅(lv)游(you)(you)(you)(you)成(cheng)首(shou)選。調(diao)查顯(xian)示(shi)(shi)， 70.9%的(de)(de)(de)居(ju)民(min)假(jia)(jia)期選擇(ze)到自然景(jing)觀和鄉村(cun)(cun)旅(lv)游(you)(you)(you)(you)點(dian)休(xiu)閑度(du)假(jia)(jia)。宣城水東古鎮舉(ju)辦蜜(mi)棗文化(hua)旅(lv)游(you)(you)(you)(you)節(jie)，吸引各(ge)地(di)游(you)(you)(you)(you)客(ke)(ke)(ke)(ke)看(kan)割(ge)棗技藝(yi)比賽，品千年(nian)甜蜜(mi)古鎮。黃(huang)山(shan)歙縣以(yi)“江(jiang)南好(hao)個秋(qiu)，自在徽州(zhou)(zhou)府”為(wei)主(zhu)題，舉(ju)辦2020年(nian)首(shou)屆秋(qiu)禧節(jie)，包(bao)(bao)含(han)知秋(qiu)、訪秋(qiu)、賞(shang)秋(qiu)、探(tan)秋(qiu)等(deng)(deng)(deng)(deng)十(shi)大(da)主(zhu)題，邀(yao)請四(si)方來客(ke)(ke)(ke)(ke)共賞(shang)徽州(zhou)(zhou)秋(qiu)景(jing)。滁(chu)州(zhou)(zhou)、宿州(zhou)(zhou)等(deng)(deng)(deng)(deng)地(di)圍(wei)繞“慶豐(feng)收，迎(ying)小康”主(zhu)題，推(tui)出(chu)(chu)(chu)農(nong)耕研學、生(sheng)態體驗、特色(se)美(mei)(mei)(mei)食等(deng)(deng)(deng)(deng)鄉村(cun)(cun)游(you)(you)(you)(you)產品，邀(yao)請市(shi)民(min)游(you)(you)(you)(you)客(ke)(ke)(ke)(ke)參與(yu)(yu)農(nong)事體驗、品味農(nong)耕文化(hua)。民(min)俗(su)文化(hua)受(shou)(shou)(shou)偏(pian)愛。假(jia)(jia)日期間(jian)參與(yu)(yu)過文化(hua)休(xiu)閑活(huo)動(dong)(dong)的(de)(de)(de)游(you)(you)(you)(you)客(ke)(ke)(ke)(ke)占比達(da)55.5%，文化(hua)消(xiao)費市(shi)場(chang)加速(su)復蘇。馬(ma)鞍山(shan)采石古鎮“夢回大(da)唐，樂舞盛宴(yan)”展(zhan)現盛唐風采。安慶市(shi)開展(zhan)“十(shi)一”黃(huang)梅戲展(zhan)演周(zhou)，禮贊全(quan)(quan)面小康。黃(huang)山(shan)黎陽(yang)in巷第八(ba)屆文化(hua)藝(yi)術節(jie)期間(jian)，黎陽(yang)仗(zhang)鼓、板凳龍(long)、舞大(da)刀等(deng)(deng)(deng)(deng)民(min)俗(su)表演吸引數(shu)萬名游(you)(you)(you)(you)客(ke)(ke)(ke)(ke)駐足觀看(kan)。蚌(bang)埠(bu)市(shi)圖書館以(yi)孔(kong)子誕(dan)辰及中(zhong)秋(qiu)佳節(jie)為(wei)契(qi)機，開展(zhan)祭孔(kong)子、學禮儀、猜(cai)燈(deng)(deng)謎等(deng)(deng)(deng)(deng)活(huo)動(dong)(dong)，弘揚中(zhong)華美(mei)(mei)(mei)德和優秀(xiu)傳統文化(hua)。滁(chu)州(zhou)(zhou)市(shi)文化(hua)館舉(ju)辦中(zhong)秋(qiu)非遺(yi)研學活(huo)動(dong)(dong)，設(she)計了非遺(yi)花(hua)草紙(zhi)燈(deng)(deng)制(zhi)作、手工打月餅等(deng)(deng)(deng)(deng)趣(qu)(qu)味活(huo)動(dong)(dong)。夜(ye)(ye)(ye)間(jian)出(chu)(chu)(chu)游(you)(you)(you)(you)熱(re)(re)(re)度(du)高。各(ge)重點(dian)景(jing)區、主(zhu)題樂園(yuan)以(yi)“喜迎(ying)中(zhong)秋(qiu)，歡度(du)國(guo)慶”為(wei)主(zhu)題，推(tui)出(chu)(chu)(chu)燈(deng)(deng)光秀(xiu)、煙(yan)花(hua)秀(xiu)、國(guo)潮夜(ye)(ye)(ye)游(you)(you)(you)(you)、民(min)俗(su)夜(ye)(ye)(ye)游(you)(you)(you)(you)等(deng)(deng)(deng)(deng)活(huo)動(dong)(dong)，有(you)效激發了居(ju)民(min)夜(ye)(ye)(ye)間(jian)消(xiao)費需(xu)求(qiu)。六安悠然蘭溪景(jing)區的(de)(de)(de)千年(nian)絕技“打鐵花(hua)”，為(wei)游(you)(you)(you)(you)客(ke)(ke)(ke)(ke)獻上“火樹銀花(hua)不夜(ye)(ye)(ye)天(tian)”的(de)(de)(de)壯觀演出(chu)(chu)(chu)。蕪(wu)湖市(shi)博物(wu)館推(tui)出(chu)(chu)(chu)“花(hua)好(hao)月圓(yuan)，夜(ye)(ye)(ye)游(you)(you)(you)(you)蕪(wu)博”活(huo)動(dong)(dong)，游(you)(you)(you)(you)長街(jie)夜(ye)(ye)(ye)市(shi)、猜(cai)燈(deng)(deng)謎、品美(mei)(mei)(mei)食，還有(you)手工燈(deng)(deng)籠、投壺等(deng)(deng)(deng)(deng)趣(qu)(qu)味活(huo)動(dong)(dong)反響熱(re)(re)(re)烈。方特國(guo)潮夜(ye)(ye)(ye)游(you)(you)(you)(you)現場(chang)，將創意(yi)潮流與(yu)(yu)傳統經典相結合(he)，帶領(ling)游(you)(you)(you)(you)客(ke)(ke)(ke)(ke)感(gan)受(shou)(shou)(shou)國(guo)韻之美(mei)(mei)(mei)。合(he)肥半島花(hua)溪樂園(yuan)舉(ju)辦的(de)(de)(de)夜(ye)(ye)(ye)影秀(xiu)，亳州(zhou)(zhou)、池(chi)州(zhou)(zhou)、銅(tong)陵等(deng)(deng)(deng)(deng)地(di)舉(ju)辦的(de)(de)(de)電音燈(deng)(deng)光秀(xiu)，讓游(you)(you)(you)(you)客(ke)(ke)(ke)(ke)感(gan)受(shou)(shou)(shou)夜(ye)(ye)(ye)游(you)(you)(you)(you)光影魅(mei)力。租車(che)(che)自駕(jia)(jia)受(shou)(shou)(shou)青睞。自由(you)度(du)高、安全(quan)(quan)私密(mi)的(de)(de)(de)租車(che)(che)自駕(jia)(jia)游(you)(you)(you)(you)滿足游(you)(you)(you)(you)客(ke)(ke)(ke)(ke)對公共衛生(sheng)安全(quan)(quan)的(de)(de)(de)要(yao)求(qiu)，成(cheng)為(wei)熱(re)(re)(re)點(dian)。節(jie)前推(tui)出(chu)(chu)(chu)的(de)(de)(de)皖浙1號(hao)公路(lu)、皖南川藏(zang)線、大(da)別山(shan)風景(jing)道(dao)等(deng)(deng)(deng)(deng)10條自駕(jia)(jia)精(jing)品線路(lu)，深受(shou)(shou)(shou)自駕(jia)(jia)游(you)(you)(you)(you)客(ke)(ke)(ke)(ke)喜愛。調(diao)查顯(xian)示(shi)(shi)，假(jia)(jia)日期間(jian)選擇(ze)自駕(jia)(jia)到景(jing)區游(you)(you)(you)(you)玩的(de)(de)(de)游(you)(you)(you)(you)客(ke)(ke)(ke)(ke)占比達(da)58.5%，全(quan)(quan)省重點(dian)監測的(de)(de)(de)30家(jia)景(jing)區停車(che)(che)場(chang)使用率(lv)為(wei)78.0%，九華山(shan)風景(jing)區、徽州(zhou)(zhou)古城、宿州(zhou)(zhou)皇藏(zang)峪、淮(huai)南龍(long)湖公園(yuan)等(deng)(deng)(deng)(deng)成(cheng)自駕(jia)(jia)出(chu)(chu)(chu)行熱(re)(re)(re)門景(jing)區。境(jing)內(nei)定制(zhi)游(you)(you)(you)(you)升溫。受(shou)(shou)(shou)疫(yi)情(qing)影響，出(chu)(chu)(chu)境(jing)旅(lv)游(you)(you)(you)(you)需(xu)求(qiu)轉化(hua)為(wei)境(jing)內(nei)旅(lv)游(you)(you)(you)(you)消(xiao)費，定制(zhi)游(you)(you)(you)(you)、私家(jia)團、小包(bao)(bao)團等(deng)(deng)(deng)(deng)形式受(shou)(shou)(shou)游(you)(you)(you)(you)客(ke)(ke)(ke)(ke)喜愛。根據抽樣(yang)調(diao)查，26%的(de)(de)(de)旅(lv)行社國(guo)慶期間(jian)組(zu)織了定制(zhi)游(you)(you)(you)(you)/小眾(zhong)團等(deng)(deng)(deng)(deng)業務，“疫(yi)情(qing)”、“安全(quan)(quan)”是跟團游(you)(you)(you)(you)客(ke)(ke)(ke)(ke)主(zhu)要(yao)關心的(de)(de)(de)因(yin)素。黃(huang)山(shan)、宣城、池(chi)州(zhou)(zhou)等(deng)(deng)(deng)(deng)皖南路(lu)線成(cheng)定制(zhi)出(chu)(chu)(chu)游(you)(you)(you)(you)熱(re)(re)(re)門選擇(ze)。

　　三是文明旅游引領社會風尚。節(jie)前，省(sheng)文(wen)化(hua)和(he)旅(lv)(lv)游(you)廳印發《關于在(zai)全省(sheng)文(wen)化(hua)和(he)旅(lv)(lv)游(you)行(xing)(xing)(xing)業開展制止餐(can)(can)飲(yin)(yin)浪(lang)費行(xing)(xing)(xing)為的(de)通知》，持續開展“光(guang)盤(pan)行(xing)(xing)(xing)動(dong)(dong)”，推(tui)行(xing)(xing)(xing)分餐(can)(can)自助、使用公筷公勺等(deng)文(wen)明(ming)就餐(can)(can)方式，引導游(you)客文(wen)明(ming)旅(lv)(lv)游(you)。各(ge)地積極響應，宿州(zhou)(zhou)(zhou)市(shi)出臺《宿州(zhou)(zhou)(zhou)市(shi)制止餐(can)(can)飲(yin)(yin)浪(lang)費行(xing)(xing)(xing)為條例》，亳州(zhou)(zhou)(zhou)市(shi)組織制止餐(can)(can)飲(yin)(yin)浪(lang)費行(xing)(xing)(xing)為進景(jing)區(qu)等(deng)“五進”活動(dong)(dong)，池州(zhou)(zhou)(zhou)、馬鞍(an)山、宣城、阜陽等(deng)多(duo)地發出文(wen)旅(lv)(lv)行(xing)(xing)(xing)業“節(jie)約糧食，光(guang)盤(pan)行(xing)(xing)(xing)動(dong)(dong)”倡議書。文(wen)旅(lv)(lv)企業主動(dong)(dong)作為，星級飯店、旅(lv)(lv)游(you)景(jing)區(qu)內(nei)餐(can)(can)飲(yin)(yin)場所推(tui)出“半份半價(jia)、小(xiao)份適價(jia)”等(deng)方式，合肥市(shi)巢湖中廟景(jing)區(qu)開展“光(guang)盤(pan)行(xing)(xing)(xing)動(dong)(dong)，送碗幸福”打(da)卡活動(dong)(dong)，引導游(you)客杜絕餐(can)(can)飲(yin)(yin)浪(lang)費，注(zhu)意理性(xing)購物(wu)、綠色(se)消費，樹立節(jie)約健康文(wen)明(ming)的(de)飲(yin)(yin)食文(wen)化(hua)。根據游(you)客調(diao)查(cha)，超(chao)九成游(you)客旅(lv)(lv)程中做到了“光(guang)盤(pan)行(xing)(xing)(xing)動(dong)(dong)，杜絕餐(can)(can)飲(yin)(yin)浪(lang)費”，文(wen)明(ming)出游(you)理念深入人心。

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